Building your brand is just as important as pumping out a gorgeous set of nails! You need somewhere to showcase them and a home base to build your following. Instagram and TikTok are my favorite ways to reach my audience. I will write a separate article about TikTok and some strategies that I found … [Read more…]
Definitely my most favorite time of year for nails and for nail inspo. We always have had the old faithfuls when it comes to summer nails, neon and brights, wild nail art and bling! But this summer I have noticed a new trend sweeping the nail world. Let’s dive in! Pastel Tie-Dye Nails: Now, I … [Read more…]
If you read back to some of my previous articles I talk a little about how fearful I was just starting out in this business. Fearful that I wasn’t “the best” or even good enough, quite frankly. I felt like an impostor. Before I even knew it was a syndrome. I think the bottom line … [Read more…]
That was a wild four months. It hit me, like a lot of others, like a ton of bricks. Felt like I had the wind knocked out of me. Everything I had been grinding for was done. Over. Finished. Now what? Stop and Adjust: Well, the first thing I did was panic. I sat … [Read more…]
Likely it has been a few weeks now since you last saw your nail tech or most of your clients. I have been offering advice, linking articles and leaving nail files out for clients to help with the painstaking process of removing gel nails. Once they are finally removed, or mostly, there a few things … [Read more…]
Where do we start? How do we maintain while also starting to rebuild during this crazy time? These are questions I have been asking myself over the last few weeks. My comfort? Knowing that I am not in this alone. How did you feel when you had to close the doors on your business? I … [Read more…]
Should I start a blog? This was me about a year ago. I was taking an online marketing course and the further I got through it, the more it was suggested to blog about my expertise. I have always wanted to write. I have loved journaling from early on and even claimed that I wanted … [Read more…]
It’s the ugly truth and the awkward truth. The time will come in every nails techs career when they have to fire a client. Two in particular come to mind for me. Today I will share with you my reasoning and my method for letting two of my clients go. The Time Waster: This was … [Read more…]
About twelve years ago, when I was first considering the idea of doing nails, I knew it was a good decision because I could do gel nails anywhere. Nothing has put me through that test more than the previous week. A year and a half ago I left my spa job and built a small … [Read more…]
How fast should I be doing gel nails? I definitely think it all depends on your skill level. The Newbie: When I first started doing gel nails, a full set would take me close to four hours!!! Lol I certainly wasn’t seeing any clients at this point. This was just me practicing on friends and … [Read more…]