OK, so you have the dream, you have the supplies and you may even have a few clients. So what’s next? There is ALWAYS something you can be doing to better your business and continue to move the needle.
Have you started an Instagram or Facebook page for your business yet? You might be thinking what I initially did and didn’t really want to bother with Facebook. Like, I don’t really post there much and my “following” wouldn’t really be there either. Well, here is the kicker. You cannot have a business profile on Instagram without first starting one on Facebook. Why? Because FB owns Insta and FB wants to stay relevant while people like you and I are using other aps.
So first thing I would do is start that FB business account. You do this through your personal account and FB will create a new “page” for you. They will prompt you to download a “Pages” app to keep track of your “businesses”. Do this and then head over to Instagram and do the same. The prompts are quite easy to follow.
Build Your Brand:
Once you have created a space for you to start posting, its time to create some content and build your brand. What image do you want to put out into the world? What do you stand for? What message are you trying to get across?
When I initially started in this business I worked for a spa and was trying to build my local clientele. That was my goal. To be busy with clients and start making $$. So my posts were of clients nails that I had done. New colours I had purchased. My location and promoting the spa itself. This helped to build a buzz and get people in the door. I wasn’t really looking for followers at this stage. I was looking for actual people who lived locally.
This is where you start to build your brand and start to build trust from your followers. Like “Oh, she knows what she’s talking about!”
As the years went on I changed my strategy. My books were full I couldn’t take any more clients so now I wanted to earn some credibility in the nail world as a whole! (Picture evil laugh as I try to take over the world!!)
My confidence was growing and so were my skills. I found myself doing a lot of nail art and nail art gets a lot of attention on the gram! Take little videos of your work. Document what your doing. People love a good start to finish. This creates engagement and Instagram loves engagement! The more comments or shares your post gets, the more the algorithm puts you in front of other like-minded people. People that are more likely to like and share your post. So if you do start getting comments, make sure you are responding in a quick manner. The people who comment, love being acknowledged and Insta likes to see how active you are, so again your content gets seem by more eyeballs! Win, Win!
Currently I am using my platform to promote nail education and my website. See things evolve as you go along but having a strong online prescense is soooooo good for your business! It’s essential really.
So, you throw up a picture with a few hash tags and call it a day, right? Wrong! Now comes the next integeral part, engagement.
You need to be engaging with other nail techs! Start liking and following people that are in the same boat as you. New start up businesses, local competition (this is key you always need to know what your competition is up to) and accounts that inspire you to be better.
I would spend at least an hour a week engaging with other accounts on instagram. Every sinlge time I do this I gain new followers. Its part of the job. It will set you apart from your competition I guarentee it!
Insights and Statistics:
Both Facebook and Instagram have an Insights section in your business profile. These are very handy tools. They will record and monitor things like how many views your post has, how many people watched your stories or how many people skipped over your post because it wasn’t providing them with something.
They keep track of actions people may have taken. Comments or likes they made. They allow you to “boost” a post. Spending a small amount of money to gain a farther reach. This works incredibly well if you are trying to “sell” something other than your service. I use this tool with a few of my other businesses. It always pays off.
Take some time and explore the tools that are available to you. More often than not, these are free and really do help to create an online prescense for your business.
Taking these actionable steps will help to set you apart. This will help to keep you a LEADER in your field. You must create a strong online presence in this fast paced ever changing field.
Always have your finger on the pulse girlfriend. We mean business!!
Thank you for reading along. I hope you go away with some tangable tricks to help you get the leg up! Please let me know in the comments section if you have any questions or would like to chat further about boosting your online presense.
Love you guys! Stay safe out there. xoxox
Cheyanne – -The Nail Lamp Tramp