Building your brand is just as important as pumping out a gorgeous set of nails! You need somewhere to showcase them and a home base to build your following.
Instagram and TikTok are my favorite ways to reach my audience. I will write a separate article about TikTok and some strategies that I found work for me, but today I want to cover my 3 favorite apps for building your brand on Instagram!
Let’s get into it!!
Canva is simple, free and loads of fun to play with if you are into this sort of thing. They have different layouts and styles for all your social media accounts. You just pick the app you prefer to use and it will provide the layout. Once you have picked say, Instagram, then you can decide if you want to post to your main page or your stories. Square vs full screen options.
I love this app because it comes with prefab designs that you can tweak to fit your style or mood. But it also has blank pages that you can build from if your feeling ultra creative. So, if you have a lot of time on your hands you could really get into building something from scratch. But, if your in a hurry, like most of us are, you can throw something special up on your social in under 5 minutes!!!
You know what I mean. Those amazing photos where someone puts some super inspirational quote on top and we are all like “um how in the heck did they do that??” Well the answer my friend is Word Swag.
Upload your own photos or choose from thousands of free photos to create something really eye-catching and totally on brand!
Below is the perfect example of something I made at the beginning of quarantine to let my clients know that I was still thinking of them. Using a bright pink flamingo because when people see pink I want them to think of meeeeee!
This app is super fun for many reasons but I really love that you can combine the two together like I did for the header photo for this article. All in pink I might add!!
Finally, where would we be without a good photo editing app?! Um, nowhere I imagine lol!
Granted, there are many editing apps out there so you just use the one you love the most. But for me that means MOLDIV. Another great free app that lets you edit your photos with over 100 different filters, effects and stickers. I love the “film” features that really allow your photos to pop and give them a unique feel.
These apps in my opinion are the 3 best apps for Instagram. For helping you build your following and to build your brand. It is the overall look and feel when someone comes to visit your page or website.
If anyone has any questions or would like a small tutorial on how to get the most out of theses apps, please comment below and I will be more than thrilled to help you out!!
If you want to stand out in the crowd, you will need to put in a tiny bit of work to edit your photos. There isn’t a single nail photo in my camera roll that I wouldn’t edit to at least some degree, before putting it on Instagram! I also don’t think that your photos should be edited to the point that they are unrecognizable. Sometimes all it needs is a little tweak with the brightness or contrast to make them pop!
Play around, have fun and don’t be afraid to reach out if you want a push start!
Love you guys, stay safe out there.
Cheyanne – The Nail Lamp Tramp